The Nonprofit FAQ: Tactics: Telemarketing

Select an FAQ   (4):

Is telemarketing generally a useful fundraising strategy? Telemarketing can be a very useful strategy.

What about equipment for telemarketing? Training? Etc? Find a friendly stock or real estate brokerage firm for phone equipment and look for consultants to train callers or trainers.

What are the key advantages and disadvantages of hiring a telemarketing firm versus using volunteers? The key advantage is that you may not have to lift a finger! The key disadvantage is that many firms take a percentage of each donation.

What laws apply to telemarketing? The Telephone Consumer Protection Act and Telemarketing Sales Rule may both apply here.