The Nonprofit FAQ: Marketing
Select an FAQ (25):
| Do people volunteer more during the winter holidays? Researchers and managers report their experience and evidence |
| Where should we place our volunteer ads? A collection of ideas |
| A brief primer on marketing for nonprofits An outline of key terms linked to a short FAQ item about each. |
| Advice on Advocacy from the American Association of Museums Key steps in gaining attention from political leaders. |
| Advice on choosing a way to handle an online (email) newsletter Advice on choosing a way to reach stakeholders online. |
| Are there any laws about advertising? There are some laws you should consider when you advertise; check the Free Management Library for pointers: http://www.mapnp.org/library/legal/advrtze/advrtze.htm |
| Are there scholarly journals in the field? Several are listed here by a long-term scholar and observer in the field; additional notes describe other publications. |
| Basic definitions for advertising, marketing, public relations, e-com Advertising, promotion, marketing, public relations, publicity, sales and e-commerce -- what are they? How are they done? |
| Can special events raise money with little cost? Events are rarely successful until they have become well-established. |
| Can we recruit volunteers via the Internet? There are increasingly sophisticated websites available to help |
| How alike are nonprofits and for-profit businesses? Some observers say running a nonprofit is much harder. |
| How can I get non-philanthropic corporate support? You might appeal to their corporate marketing program instead of to the philanthropy area. If you can help a company get positive publicity... |
| How can one attract attention to a new web site? Suggestions, including references to other material online, for appropriate promotion of WWW sites. |
| How can we be listed in the Encyclopaedia of Associations? The Encyclopaedia of Associations is a directory of national non-profit groups in the United States. |
| How can We Find an Internet Service Provider (ISP)? Look on the web and talk with other organizations in your area that use the 'net. |
| How can we use the Internet to reach more people? Advice from two long-term observers of nonprofits' use of online tools. |
| How do we advertise our volunteer opportunities? Suggested texts for strong recruiting ads |
| How effective is a newsletter as a development tool? If used correctly, newsletters can be a valuable fundraising tool. |
| How much leeway should a website editor have? A website is an important way of presenting an organization to friends and strangers. When staff and volunteers can't agree on its content, what should be done? |
| How-to Guide for Advocacy Campaigns A large public relations firm with many nonprofit clients has posted a guide for advocacy campaigns on the web. |
| Some Online Tips and Resources for Direct Mail Technical notes from all over. |
| Some Texts on Marketing for Nonprofits Suggested books for use in college and graduate courses on the subject. See also the Center for Strategic Communications at http://csc.org/ |
| What about 'charity malls' or 'shop-to-give' websites? Discussions of the pros and cons of encouraging supporters to do their online purchasing at websites that support charities with part of their revenue. |
| What do the news media think about nonprofits? This study done in the Seattle area includes careful interviews with key informants including editors and publishers. |
| What Must Be in an Annual Report? There is no standard format for the Annual Report but many states and some watchdog organizations have requirements for annual reporting. |