The Nonprofit FAQ

How do I define my programs so people will understand?

Sometimes you and your staff can do it, other times you may want your clients to help you define it. Example: A cultural, educational, and social organization wanted to increase membership. It conducted a series of focus groups with current and former members. It found that its programs were not perceived as worth their cost. They then spent considerable time refining their programs and also did a better job of describing them in the program guide. A very early addition to the FAQ -- PB